2016 - 2025
Art & Technology

REVISITED

Photography, 360°VR and beyond.

REVISITED started in late 2015 with a desire to question the medial parameters of 360° video, which as a practice began to establish itself more and more at that stage. My aim was to draw attention to the fundamental shifts that took place between 360° video and the two dominant media of our time — photography and film. In order to create a viewer experience of medial and topographical developments over time, I not only needed a place where a 'then and now' could be staged, but I needed a place that already existed as a representation. In particular, a place that already had been captured using photography and/or film. I found Ed Ruscha’s ‘Every Building on the Sunset Strip’ from 1966 to be the ideal frame of reference and point of departure for my project. That's why I – half a century later – rendered its 2.4 kilometers in a media-conscious way through 360° video, creating a deliberate juxtaposition of timelines and media practices in an interactive media installation, through which I wanted to allow the audience to experience their differences first hand. What I took away from this juxtaposition, lead to a series of artworks exploring the possibilities and challenges of today’s multi-medial reality. Under the umbrella terms 'Source Footage Collages' and 'Collage in the Age of Automation' I started to examine temporal, spatial, contextual and performative qualities of the installation and its contents. Further explorations address immersive, experiential qualities and the creative potential of audio - in real life as well as in documented, virtual-, and gaming environments.
Comprehensive project...
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Project Overview

Re-enact Ed

To record my 360° videos of the Sunset Strip, I mounted six GoPro cameras in a 3D-printed rig on a pickup truck — one for each directional axis: up, down, left, right, forward, and backward. This photograph of my team and the pickup truck serves not only as documentation but also as a contextual reference to the work’s overall performative dimension. It emphasizes the re-enactment aspect by referencing to Ed Ruscha's original performance, updated with a state-of-the-art setup appropriate to 2016.

The staged image is inspired by a production photograph from Ruscha’s Hollywood Boulevard shoot from 1975, showing him and his camera assistant, Bryan Heath, with Danny Kwan in his Datsun pick-up truck. The setup being an automated Nikon photo camera on a tripod. Kind of the first version of Google Street View.

At that stage of 360° video technology, the separately recorded videos had to be stitched together using a program called AutopanoGiga to create an equirectangular panorama that then could be projected onto a sphere; the result being a 360° video that gives viewers the freedom to explore any perspective within the documented environment. The process of having to stitch separately recorded videos – more than today when we get a ready to use 360 video out of camera – underlined, that this environment, as well is a construct and collage of moments and perspectives.

360° Videos

My interest in 360° video emerged as a natural succession of my generally media-reflexive practice. Something that immediately fascinated me when I tried 360 VR, was the ambivalent way this medium made me feel. It blurs the boundary between physical and virtual space and produces sensations of being both present and absent. This ambiguity is bodily felt through experiences such as motion sickness, and a destabilized sense of orientation. Our brain associates with the driving dynamics, but when approaching a red light that tells our brain to stop, there is no force to work against.

360° video fundamentally changed the relationship between creator and spectator because the control over the final image — specifically its composition, which is determined by perspective — shifts from the producer to the viewer. Through the VR headset, the image is no longer fixed but instead continuously generated in real time, responding to the viewer’s head movements. As a result, each encounter with the scene — a revisited documented past — becomes uniquely shaped in the present by individual choices and bodily orientation.

Installation

As part of my three-piece media installation REVISITED, the unique sequences that are defined by the person wearing the headset that decides what to show and what to exclude, can also be witnessed on a TV-monitor by everyone else in real-time. Means, every viewer who is willing to embark on this journey through history and provided media-scapes – starting with an original copy of Ed Ruschas book from 1966 and ending in the virtual 360° video environment of the Sunset Strip from 2016 – also becomes a protagonist and active part of the overall performance, that is the installation.

Immersion – in 360 videos, VR or computer games – often (and among other things)emerges through the possibility of interaction. The powers offered to the viewer with the VR headset generate a sense of agency that draws them into the scene. In this space, reality must not interfere with this alternate reality. One has to succumb to what is called 'Suspension of Disbelief'. Immersion, then, is not a matter of factual presence but a felt condition — an ambivalent state in which perception, movement, and choice create the illusion of inhabiting a space that exists only through experiencing its representation. Associating with what is presented.

Anchored on the Sunset Strip with its ever-changing topology and media landscape, the project is designed as an open conversation and evolving timeline, allowing future media and perspectives to be added over time. 1966 - 2016 - 2066 ...

2017 - 2022
Art & Technology Creative Coding

REVISITED Source Footage Collages

The juxtaposition of Ruscha’s photographic Strip panorama from 1966, with my own 360° VR environments and the dialogue that has emerged between these works — has driven several years of reflection and creative exploration of the 360° videos and their source material. Under the titles ‘REVISITED Source Footage Collages’ and ‘Collage in the Age of Automation’, I examine temporal, spatial, contextual and performative qualities of the installation and its contents. In particular, I have sought to raise questions in these works that Ruscha did not consider, that were - and still are - not central for him and his practice, or were not possible to realize at the time.

• Storefront Plane
• Spacetime Collages (6DoF)
• Spacetime Tunnels
• Spacetime Video Panoramas

Storefront Plane

Realizing that what I wanted to make accessible – one vs more degrees of freedom – depended on the availability of VR headsets, I investigated ways to translate characteristics into easier accessible media by extracting parameters. I began by creating seamless panoramas of the storefront plane (à la Ruscha) to test whether the continuous video experience could be translated into an equally seamless static representation.

In total, the sequence pool for the four strip panoramas consisted of 156,480 sequence stripes rendered from the videos. 500 were hand-selected for each of the four manually stitched collages.

Sunset Strip Early Morning Westbound - Sunset Strip Sunset Strip Afterglow Westbound - Sunset Strip
Sunset Strip Early Morning Eastbound - Sunset Strip Sunset Strip Afterglow Eastbound - Sunset Strip

Revisited Artist Book Box

REVISITED, N Crescent Heights Blvd - Doheny Rd, Camera Alignment: LEFT / Early morning juxtaposed with Afterglow, Excerpt: 4,7 meters, 1.000 (out of 70.080) sequence-stripes. © Markus Oberndorfer 2017. // REVISITED, Cory Ave - N Crescent Heights Blvd, Camera Alignment: LEFT / Early morning juxtaposed with Afterglow, Excerpt: 5,4 meters, 1.000 (out of 86.400) sequence-stripes.

My Storefront Planes were collected in two handmade accordion fold books in a handmade box. Each stating which timelines and camera angle were represented. Each book contains two manually stitched digital collages of the Sunset Strip in 2016, both in juxtaposition of Early Morning & Afterglow light of the respective rides. So instead of using Ruscha's approach – which is riding up the Strip, flipping the book over and riding down the Sunset Strip – each book consciously juxtaposes early morning and afterglow light. By that I wanted to emphasize how the same storefront plane and place presents itself differently due to atmospheres of light. Half-things as Hermann Schmitz would say, that modulate the way in which nature appears.

Spacetime Collages

The idea of wanting to depict dynamic visual space in a static collage manifested itself during a conversation with a visitor at the Musée des Beaux-Arts de Rennes (2018). While wearing the headset and experiencing the 360°VR of the Sunset Strip, she asked, “Why am I stopping now?” — the simple answer being a red traffic light.

This led me to realize that time is often deliberately excluded from the visual dynamics of collages that claim to show things 'as they are.' But our lived environment is not simply a set of fixed coordinates or geometries; it is shaped by rhythm, perspective, motion, and temporal flow, all of which can be seen in these static representations of dynamic space. Even though all four rides along Sunset Strip start and end at the same points, each differs in duration, rhythm, and the unfolding of experience.

Unlike the collages in Ruscha’s 'Every Building on the Sunset Strip' or my 'REVISITED' storefront plane, these collages visually translate temporal extension into space, rendering everything — buildings, cars, pedestrians — either compressed, normal, or stretched. Always relative to the dynamic movement of the ride, distance from the camera to static objects or individuals with own motion dynamics, and frame rate.

Spacetime Tunnels

Spacetime tunnels again unite a selection of these separated static translations of dynamic visual space. The degrees of freedom are re-assembled into one digital virtual tunnel. I am still working on an implementation to make this accessible here on the website or via headset. Stay tuned.

Spacetime Video Panoramas

In the most complex technique applied to the REVISITED source footage, the time and space axes of the videos were again flipped, - same as in the static spacetime collages - but the footage was simultaneously sliced through its sphere.

The video panoramas depict the changing topology of the Sunset Strip through rhythm, perspective, and time, compressing and stretching space according to these parameterswhile also translating the 360° scope as rotation over time. Time becomes a dimension in space, space and perspective become dimensions in time.

For demonstration purposes, the otherwise multi screen video panoramas (ranging from 9x to 16x 4K resolution) have been rendered as slide-through scans; always showing only one 4k excerpt at a time. They can be displayed as seamless, endless loops on multiple screens or projectors (see exhibition views).
Excerpts of REVISITED | Ars Electronica Festival Linz (2019)
2018 - 2019
Sound Design Spatial Audio

REVISITED Audio Solutions

Audio and narrative play a crucial role in staging atmospheres, and guiding the audience's gaze and interaction. Also in immersive virtual environments. Three distinct audio solutions have been integrated into the project.

• REVISIT OST - Soundtrack
• 36.0 REVISIT Radio
• Spatial Audio

All culminating in 'Staging The Ordinary' that – in contrast to the main REVISITED installation, which consciously focuses on the visual qualities of each medium – actively incorporates audio.

Revisit OST - Soundtrack

The REVISIT Soundtrack is part of the broader audio framework within my REVISITED project. It is the basis for the REVISIT Radio broadcast, as well as for a vinyl release with a flip-book like collage concept. Each record insert is unique, depicts and represents a specific slice of time and space of the virtual reality tunnel. Imagine it like a sliced space-sausage. By sliding the insert with the equirectangular panorama of a specific moment into the sleeve, the center-label cut-out reveals front or back perspective of that moment, again reflecting upon the projects core concepts. Removing records one by one from what I call an information block, reveals the flip book like sequence in which you move along the sequence frame section. Once you watch the videos, the connection becomes immediately clear. 150 records correspond to 5 seconds of 360° video frames.

For the soundtrack, six producers were invited to draw inspiration from the 360° videos and give them the atmospheres they wished to evoke. Each artist provided three tracks. The whole album that features 18 tracks is split into three records named after famous landmarks that we drive by in the flip book sections I wrote about earlier. Sunset Tower, Tower Records and Whisky A Go-Go.

The records also include an augmented reality extension. When placing your phone in front of the center-label cut-outs using the Artivive app, you can view the sequence of which you own a slice of, making it a collectively owned art piece.

36.0 Revisit Radio

Staging The Ordinary w/ Revisit Radio, Ars Electronica 2019

REVISIT RADIO is a fictive radio station. It is broadcasting within the ‚Staging the Ordinary‘ installation experience and can be activated by pushing a volume pedal.

It features all 18 tracks of the REVISIT OST. All content narrated by the radio host (Dj Joe Joe) who is pretending to be in Los Angeles on the day I recorded the 360° videos originates from the video itself. For example, from what can be seen on billboards (time and temperature indicators, upcoming season of Game of Thrones, etc.) or actual weather forecasts. The show also includes artist and track introductions, and so on.

Example: 'Hello, you’re listening to 36.0 REVISIT Radio. Its a beautiful evening out here in L.A. with temperatures in the mid 60s and the marine-layer slowly moving in from the Pacific. The forecast for tomorrow: Overcast and some passing clouds in the morning with temperatures between 60 and 71. Afternoon: Clear skies with temperatures climbing to 66 and a maximum of 74 degrees.'

Now does music and narrative influence our gaze? I tried to find out and listened to each track while watching the 360° video. Even though I repeatedly “drove” through the same virtual tunnel, I had the feeling that each track — with its distinct atmosphere — influenced my overall feeling and directed my attention toward different areas within the virtual experience. Narrated content like the announcement of the next season of 'Game Of Thrones' let me search for the billboards announcing it. The one-minute out-takes created with screen-captures reflect the core premise of the work: Spectators becoming co-producers of their own experiences, which unfold individually within the same past moment.

Parental - Space Road
Sirlensalot - Perspective
Lex de Kalhex - Flyin Frames 360
Devaloop - Cloud Cruisin
Kompact - Too Long
DDay One - Still The River Runs

Staging The Ordinary

For this additional installation, I wanted to enrich the virtual experience of one selected 360° video by adding sound and narrated content. In other words, I wanted to stage a possible experience driving along the Sunset Strip on May 11, 2016.

For this purpose, a 3rd order Ambisonics spatial audio environment has been created using an Ambisonics Library, scripted passersby conversations and music snippets. As mentioned above, the REVISIT Radio broadcast can optionally be added to the installation by pressing the volume pedal.

Compared to stereo audio, 3rd order Ambisonics can be best understood by imagining 16 speakers placed around you. Each object you can hear, for example a car or the music in it, is treated as a distinct sound source that is precisely placed, tracked and traced. As a result, each sound reacts dynamically to spectators turning, tilting or shifting their head and with that the VR headset. The sound comes from a different direction depending on the spectators viewpoint or objects distance, similar to real life. 3rd order Ambisonics spatial audio trailer on Hear-VR-Now | 1st order Ambisonics spatial audio trailer on Youtube.

As mentioned above, the REVISIT Radio broadcast can optionally be added to the installation by pressing the volume pedal.

2020 - 2024
Immersive Media Gaming Culture

REVISITED Los Santos

I started playing GTA V in succession to shooting my 360° videos of the Sunset Strip in 2016. To have fun, but also to look for parallels between the 360° video and gaming environment. Especially during the pandemic, when traveling was impossible, playing GTA and embarking on a journey that scrutinizes its surrounding based on the concepts of REVISITED, has been the closest to continuing my work on site. In GTA V, the Eclipse- and Vinewood Boulevard are Rockstars’ interpretations of the Sunset Strip and Hollywood Boulevard in Los Santos. Following in the footsteps of Ed Ruscha and myself, I walked along both boulevards in the game with my Avatar during different online sessions and times of day and captured myself doing so. The results show either North, or South Side of the street out of first-person perspective and while walking East or West.

The Eclipse Blvd

The Eclipse Boulevard is Rockstars’ interpretation of the Sunset Strip in Los Angeles and situated in Vinewood West of Los Santos. It is known for its landmark architecture, venues and billboard landscape; in the game Grand Theft Auto V, as well as in real life.

Eclipse Blvd Day Eastbound - Eclipse Blvd Eclipse Blvd Night Eastbound - Eclipse Blvd
Eclipse Blvd Day Westbound - Eclipse Blvd Eclipse Blvd Night Westbound - Eclipse Blvd

The Vinewood Blvd

The Vinewood Boulevard is Rockstars’ interpretation of the Sunset Strip in Los Angeles and situated in Vinewood of Los Santos. It is known for its venues, walk of fame and celebrity culture; in the game Grand Theft Auto V, as well as in real life.

Vinewood Blvd Day Eastbound - Vinewood Blvd Vinewood Blvd Night Eastbound - Vinewood Blvd
Vinewood Blvd Day Westbound - Vinewood Blvd Vinewood Blvd Night Westbound - Vinewood Blvd

Artist Books - The Eclipse & Vinewood Blvd

Following the concept of REVISITED, I made two handmade accordion-fold books for each Boulevard. In this case, I used the same 'ride - flip over - ride back' design as Ed Ruscha did in ‘Every Building On The Sunset Strip’ from 1966 and put them both in a box including a fold-out insert with contextual information.

REVISITED — Eclipse & Vinewood Boulevard (2x 3m fanfold books in fold-out insert with box, video- & collage works). The books depict copyrighted material of Rockstar Games & Take-Two Interactive and have been solely made for research purposes within the context of REVISITED, and to present conceptually and media-theoretically relevant ideas that cannot be exhibited otherwise.

To highlight some of the landmarks and billboards, whose 2016 real life pendants can be discovered in the 360° environments, I also walked across the Eclipse Boulevard and took pictures with GTA Vs in-built Snapmatic camera. Similar to how I would do it in real life.

What I observed emerging from moving between all these worlds is, that having explored Los Angeles in real life and the Sunset Strip through my 360° videos, made it surprisingly easy to navigate Los Santos, as many areas immediately felt familiar. After spending a bit of time in Los Santos over the years, returning to Los Angeles in 2024 revealed how strongly the game had reinforced my spatial orientation.

Rockstar’s translation is remarkably precise, capturing not only architectural forms but also overexposing clichés and cultural markers that define these spaces. They carefully blend real-world references with digital design results in an open-world environment that feels both authentic and intuitively navigable. So much for staging the ordinary. ‚No traffic, so cliché!‘

Exhibition Views

Excerpts of REVISITED have been shown in the following exhibitions: Destined To Return, in collaboration with Ars Electronica as part of Bildrecht Parallel Artist Award Runner-Up (2022), Collection Sanziany, Palais Rasumofsky (2019-2022), Out of the Box, Ars Electronica Festival Linz (2019), A Passenger, Salzburger Kunstverein (2018), Musée de Beaux-Arts de Rennes (2018), Geistwert IP Law (2017), Circulation(s) Festival, 104 Paris (2017).

Excerpts of REVISITED | Ars Electronica Festival Linz (2019)
Destined to Return | Bildraum Bodensee | Solo (2022)

Ars Electronica & Bildrecht put it like this: 'Markus Oberndorfer's multimedia work series REVISIT and his creative explorations are an expression of a complex investigation of our current media landscape and illuminate the massive influence that media, time and its concepts have on us, our life, the world, its representation and ultimately on our experience and perception.'

Making of Revisited

May 11th, 2016. Los Angeles. Filmed and edited by Tyler Winther, © Markus Oberndorfer & Tyler Winther, 2016

I began this project to pose questions about the temporal, spatial, contextual, and performative dimensions of today’s media landscape and its ongoing development. Spanning more than a decade of my practice, the project now situates itself within a broader conversation about media, memory, and artistic exchange across generations. Through its practices, it examines thresholds across analog and digital, image and space, and the continual transformation of perception into representation, and the ways representation in turn reshapes perception in a feedback loop.

Credits

PROJECT / CONCEPT

Markus Oberndorfer

REVISITED 360° VIDEOS:

Director: Markus Oberndorfer
Producer: Markus Oberndorfer & Vivian Winther
Camera Operator & Editor: Michael Mandl (VRisch)
Color Grading: Michael Mandl & Markus Oberndorfer

STAGING THE ORDINARY:

Spatial Audio: Matthias Kassmannhuber HearVRNow
Ambisonics Library: Mychal Herron
Passers-by Script: Matthias Kassmannhuber
Passers-by Voices: William Blueher, Eli Freireich, Kyle Huebbe, Dolly Lewis, Clare Oliver, Sequoya Waring, Jessica Winther, Tyler Winther, Vivian Winther, Bela Baptiste.

REVISITED ARTIST BOOKS & BOXES:

Design & Layout, Print, Folding, Publishing: Markus Oberndorfer
Edition: Handmade (very limited)

REVISITED SOURCE FOOTAGE COLLAGES:

Footage Preparation & Stitching: Markus Oberndorfer
Book Collages (manually stitched): Markus Oberndorfer
Print Collages (manually stitched & scripted): Markus Oberndorfer
Print Collages scripting: Berserka
Color Grading & print: Markus Oberndorfer
Spacetime Video Collage & Editing: Markus Oberndorfer
Eclipse & Vinewood Blvd Collage: Markus Oberndorfer
Spacetime Tunnel 3D Arrangement: VRisch

REVISIT OST:

DROOM-01: Sunset Tower: Parental & Sirlensalot
DROOM-02: Tower Records: Devaloop & Lex (de Kalhex)
DROOM-03: Whisky A Go Go: Kompact & Dday One
All tracks mastered by Flip
© Markus Oberndorfer 2018
© All Featured Artists 2018
© Darkroom Debuts 2018
© Akromégalie Records 2018
© The Content Label 2018

REVISIT RADIO:

Producer: Markus Oberndorfer
Radio Script: Markus Oberndorfer
Radio Host: Joseph Bailey (aka JoJo)
Music: see REVISIT OST credits
Editing: Markus Oberndorfer

FONT DESIGN:

Gylphs: Markus Oberndorfer
Supervision: Nik Thönen

MAKING OF:

Director: Tyler Winther
Producer: M. Oberndorfer, Vivian Winther
Camera & Edit: Tyler Winther
Music: Le Makizar, Lex (de Kalhex), ...

GENERAL CREDITS:

With the help of Vivian & Tyler Winther, Michael Mandl, Sira-Zoé Schmid, VRisch, rotaug, Thomas & Martina Egger, and the partial financial support of the Ministry of Austria for Arts and Culture.

© Markus Oberndorfer 2015 - 2026